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Once the conversation begins, the next challenge is building a genuine connection with the other person. One of the simplest and most powerful techniques discussed in the book is using a person’s name. People love hearing their own name. It captures their attention and makes the interaction feel mo…

Once the conversation begins, the next challenge is building a genuine connection with the other person. One of the simplest and most powerful techniques discussed in the book is using a person’s name. People love hearing their own name. It captures their attention and makes the interaction feel more personal. When you remember and naturally use someone’s name during a conversation, it shows respect and interest. It tells the other person that you see them as an individual rather than just anoth