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Costco sells its famous rotisserie chicken for only $4.99, and the company actually loses millions of dollars every year doing it. But they keep the price the same on purpose. Why? Because the cheap chicken is a strategy. When shoppers come in for the $4.99 chicken, they almost always buy many othe…

Costco sells its famous rotisserie chicken for only $4.99, and the company actually loses millions of dollars every year doing it. But they keep the price the same on purpose. Why? Because the cheap chicken is a strategy. When shoppers come in for the $4.99 chicken, they almost always buy many other expensive items too. So even if Costco loses money on the chicken itself, the company makes far more from everything else customers put in their carts.