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The strategy proved that when you show up at the point of need, behavior shifts. Over 10 Million Total Impressions. 2.1 million users reached, 141,000 clicks 2.49% Overall CTR (3x the native benchmark). The Branded Vehicle Icon delivered a massive 6.42% CTR at peaking, 19x the standard. Most importantly: A 24.6x Shopee ROAS, proving we didn't just build awareness, it drove real business results,