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Start by bubbling: 37 B, 49 A, 27 A Political parties – Groups that try to win elections and control government policy. Soft news – News focused on entertainment, lifestyle, or human interest stories. Hard news – News focused on factual, objective reporting about important events. Press/Media – Can decide what stories to cover, may be privately owned, and earns money by keeping readers or viewers interested. Activation – Campaign ads influence people who already plan to vote to actually go vote.