The results redefined platform benchmarks.
Over 10 million impressions, 2.1 million users reached, and 151,000 clicks with a 2.49% CTR, over 3X benchmark. The Branded Vehicle Icon led the impact, reaching up to 6.42% CTR — 19X higher than standard. And beyond awareness it drove real business results, with 24.6X ROAS on Shopee.