Àwọn Àmì-ìwé Tí A Fẹ̀

It began with a total platform takeover. But the innovation was the Branded Vehicle Icon. For the first time, we replaced the standard map icon with a high-fidelity 3D Sunsilk vehicle, moving in real-time. We owned the "Waiting Window"—those 5 minutes of focused attention where users fixate on the map.