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We have reached the final, and perhaps most difficult, stage of the process. We have our data, we understand our context, and we’ve engaged our stakeholders. But now we face the "Sophie’s Choice" of public health: we have ten problems, but only enough money and time to solve two. How do we choose? This is Priority Setting. Priority Setting Priority setting is the process of choosing where to focus for maximum impact. It is easy to want to "do everything," but a program that tries to solve every