Edio Yenye Shavu

Japan built a weapon. And the entire world is addicted to it. In 2000, the global anime industry was worth $2 billion. Today it's worth over $30 billion. Growing faster than Netflix, Disney, and Hollywood combined. But here's the stat nobody talks about. Over 60% of anime's new audience is from out…

Japan built a weapon. And the entire world is addicted to it. In 2000, the global anime industry was worth $2 billion. Today it's worth over $30 billion. Growing faster than Netflix, Disney, and Hollywood combined. But here's the stat nobody talks about. Over 60% of anime's new audience is from outside Japan. Brazil, India, and the United States now consume more anime than Japan itself. And it's not because of better marketing. Researchers found that anime characters trigger deeper emotional att