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Since 1992, Arizona Iced Tea has stayed at just 99 cents, even as prices everywhere else have increased. This isn’t random. The company keeps the price low on purpose to stay affordable and build customer loyalty. Instead of raising prices, they focus on selling more volume and keeping costs down. …

Since 1992, Arizona Iced Tea has stayed at just 99 cents, even as prices everywhere else have increased. This isn’t random. The company keeps the price low on purpose to stay affordable and build customer loyalty. Instead of raising prices, they focus on selling more volume and keeping costs down. What seems like a simple drink price is actually a long-term strategy that has kept the brand popular for decades.