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"Having discussed the Gravity Model, we now move to an alternative approach: the Growth Factor Model, specifically focusing on the Fratar Method. The Fratar method is particularly useful in scenarios where our data is limited. Specifically, it is used when we only have two things: the current Origin-Destination (O-D) patterns and the projected trip generation values for a future year. Historically, this was the 'go-to' method before the Gravity Model and its friction factors (F factors) became t