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Where Bias Begins: The Truth About Stereotypes Stereotyping is not limited to those who are biased. We all use stereotypes all the time. They are a kind of mental shortcut. By Annie Murphy Paul, published June 9, 2016 Psychology Today Psychologists once believed that only bigoted people used stereotypes. Now the study of unconscious bias is revealing the unsettling truth: We all use stereotypes, all the time, without knowing it. We have met the enemy of equality, and the enemy is us. Mahzarin