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And people say it so confidently too, like they just discovered a glitch in reality. Bro, likes are not NFTs. You don’t get one and that’s it forever. One person can like 10 videos, 100 videos, even 1000 if they’re bored enough. And creators don’t just post once and disappear—they upload again… and again… and again. So yeah, shocker: numbers go up when people keep tapping the same button multiple times on different videos.