Comhroinn Fuaime

In real life, there are two ways to increase sales: sell more or sell to more. If you’re working with PepsiCo on Lay's, you can: First, increase the depth of distribution by selling more varieties to existing retailers. Second, expand numeric distribution by adding new retail stores where the product isn’t available yet. So overall, sales growth comes from: Selling more to current retailers, and reaching more retailers.”