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Over 40% of games purchased on Steam have never been launched. Not once. Billions of dollars sitting in digital libraries completely untouched. And if you're reading this you probably have at least 3 games in your library right now that you told yourself you'd get to eventually. You won't. And here…

Over 40% of games purchased on Steam have never been launched. Not once. Billions of dollars sitting in digital libraries completely untouched. And if you're reading this you probably have at least 3 games in your library right now that you told yourself you'd get to eventually. You won't. And here's exactly why. Your brain gets almost the same dopamine hit from buying a game as it does from actually playing it. The anticipation. The fantasy of the future version of you who has time to sit down