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Advertising Technology or Adtech. Adtech in the most simple form is say when you open up Facebook or another app and an add pops up for cars if you're into cars, or whatever your hobby is. Well Adtech gathers your information online, and build a profile of what you are likely to click on. Then what…

Advertising Technology or Adtech. Adtech in the most simple form is say when you open up Facebook or another app and an add pops up for cars if you're into cars, or whatever your hobby is. Well Adtech gathers your information online, and build a profile of what you are likely to click on. Then whats called "real time bidding" happens where 1 in like 1000th of a second that ad gets sold to facebook or whoever, and pops up on your phone. In "Mobile Technology and Adversting: Moving the Research Ag