Edio Yenye Shavu

First, agriculture markets take time to build trust. Farmers and supply chain partners usually do not adopt new solutions instantly. Second, revenue cycles in agriculture are slower. Cropping seasons, procurement cycles, and logistics can delay revenue generation. Third, most agri startup ideas r…

First, agriculture markets take time to build trust. Farmers and supply chain partners usually do not adopt new solutions instantly. Second, revenue cycles in agriculture are slower. Cropping seasons, procurement cycles, and logistics can delay revenue generation. Third, most agri startup ideas require real field validation. What looks good in a presentation may behave very differently when tested with farmers in real conditions. Because of these realities, raising money too early can create