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Trick #2 – The “Everyone Else Is Doing It” Effect Humans are deeply influenced by something called social proof. When we believe that everyone else is doing something… we feel safer doing it too. This is why restaurants show “best seller” items, and why online stores say “10,000 people bought this.” Your brain interprets popularity as safety. Even if you didn’t originally want something… the idea that everyone else wants it can change your decision instantly.