Edio Yenye Shavu

In fact, consumers fooled once can do ③ damage to sales as they relate their experience to others. Instead, marketers now know that their goal is to ④ identify the consumers who are most likely to appreciate a good or service, and to promote that good or service in a way that makes the value clear to the consumer. Therefore, marketers must know where the ⑤ uninterested consumers are, and how to reach them.