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"As we established in the last slide, our computed attractions don't match our given targets. To fix this, we need to adjust the 'pull' of each zone for the next iteration.We do this using the Adjusted Attraction formula: we take the original attraction and multiply it by the ratio of the target over what the model actually produced. Think of this as a correction factor: if a zone received too many trips, we shrink its attraction; if it received too few, we inflate it.Let's look at Zone 1. It wa