Comhroinn Fuaime

Keeping the Project on Track: A Scope Management Case Study-Introducing the "Marketing Automation Platform" project. A marketing team at a rising technology business began a project to deploy a marketing automation platform. The first scope clearly identified the essential functions required to simplify email marketing campaigns. Scope creep threatens derailment As the project proceeded, several stakeholders offered new features, including social media scheduling, a customer relationship managem