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You lay some bricks. Maybe you get a wall up or two.  And for a while, it seems okay. But eventually…Everything collapses. That’s what running a business online without a system feels like. You’re moving…You’re doing things. But it’s all guesswork. And guesswork…Is expensive. Time is wasted. Energy is wasted. Money is wasted. Here’s the brutal truth: Most businesses fail online because they operate like this: Post random content. Hope something goes viral. Run a few ads.