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Why I Started Doing Niche I started doing niche because I wanted to focus my energy and attention on something specific instead of spreading myself too thin. At first, I tried to chase every opportunity, promoting everything and anything that came my way. But I quickly realized that being everywhere meant being nowhere. I wasn’t making real progress because my efforts were scattered. Focusing on a niche allowed me to specialize. It gave me the chance to become an expert in one area, understand