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What Personality and Situational Variables Influence Conformity? In many contexts, such as deciding whether a defendant is guilty or whether an aircraft design is safe, it would be rather alarming if individuals went along with the group despite what they know to be true from their physical perceptions. From Asch’s studies, it’s tempting to agree with Mark Twain’s comment that “we are discreet sheep; we wait to see how the drove is going, and then go with the drove.” But we shouldn’t lose sight