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Many planning teams still face a frustrating reality. The planning system exists, but real planning happens elsewhere — in spreadsheets, emails, and disconnected conversations. Firefighting becomes the norm. Visibility is limited. And answering basic but critical questions — why something changed, why an order is late, why a stock out occurred, or why inventory keeps building — becomes a constant struggle. The result is lost time, higher cost, and fractured collaboration across demand, supply, a