5. Get Them to Like You
EMINEM’S RULES OF DECORUM
The agreeable side of ethos
He who is unable to live in society, or who has no need because he is
sufficient for himself, must be either a beast or a god. —ARISTOTLE
Argument Tool
DECORUM: Your audiences find you agreeable if you meet their expectations.
n agreeable ethos matches the audience’s expectations for a leader’s
tone, appearance, and manners. The ancient Romans coined a word to
describe this kind of character-based agreeability: decorum