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The second illusion men believe is that the more attention they give, the more they will be valued. Human nature, however, follows a far colder law. What is abundant becomes invisible. What is scarce becomes powerful. Observe the way people behave when something is always available. The air you br…

The second illusion men believe is that the more attention they give, the more they will be valued. Human nature, however, follows a far colder law. What is abundant becomes invisible. What is scarce becomes powerful. Observe the way people behave when something is always available. The air you breathe, the ground beneath your feet, the countless faces that pass you on the street each day. None of these command your attention, because none require effort to obtain. The human mind instinctively