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In 2010, Justin Bieber felt untouchable—America’s favorite teenager, the face on every screen, the sound in every car. And then, almost overnight, the mood changed. Not just “people got tired of him.” They got angry. They mocked him. They rooted for him to fail. So what actually happened? How did a kid the world adored turn into one of pop culture’s biggest punching bags? Because the truth is… it wasn’t one scandal. It was a chain reaction. And once it started, it didn’t stop.