The strategy proved that when you show up at the point of need, behavior shifts.
Over 10 Million Total Impressions.
2.1 million users reached,
141,000 clicks
2.49% Overall CTR (3x the native benchmark).
The Branded Vehicle Icon delivered a massive 6.42% CTR at peaking, 19x the standard.
Most importantly: A 24.6x Shopee ROAS, proving we didn't just build awareness, it drove real business results,