obtain from the survey. They generated questions and categorized them into one of six
groupings: Demographics, Physiology, Attitudes, Behavior, Media, and Shopping.
Questions that were ambiguous, too complicated, or touched on multiple subjects were
simplified and clarified, making it both easier f…
obtain from the survey. They generated questions and categorized them into one of six
groupings: Demographics, Physiology, Attitudes, Behavior, Media, and Shopping.
Questions that were ambiguous, too complicated, or touched on multiple subjects were
simplified and clarified, making it both easier for the respondents to understand the questions,
and easier for the researchers to interpret the responses. Cesar further explained, “Weworked
a lot on the right way to ask each question. What format sh