For my final project, I wanted to look into a company that I think has had one of the most impressive glow-ups in business history… Hyundai Motor Group.
If you still think of Hyundai or Kia as “cheap” cars, these numbers might surprise you. They made 142 billion dollars in 2024 and sold over 7 million vehicles. That makes them the third largest car manufacturer in the world.
What’s really interesting is how they transformed from a value brand into something much more premium. Their luxury brand,