So let's look at the evidence. In 2024, UK listeners bought 6.7 million LPs — the highest level in thirty-five years (BPI, 2025). Roughly half of those buyers were under twenty-five (Wood, 2025). And the average LP costs around twenty-eight pounds, compared with eleven pounds a month for unlimited streaming. But the numbers alone don't explain it. Listen to what young buyers actually say in recent interviews: "I wanted something I could hold." "Streaming feels like everything and nothing." "You