v1.04
@robfitz
August, 2013
The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
by Rob Fitzpatrick
a
foundercentric.com
book
OceanofPDF.com
Contents
Introduction
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The Mom Test
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Avoiding bad data
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Asking important questions
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Keeping it casual
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Commitment and advancement
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Finding conversations
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Choosing your customers
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Running the process