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"For my final project, I chose to analyze a company that has undergone one of the most impressive strategic transformations in business history: Hyundai Motor Group. Now, if you still think of Hyundai or Kia as just 'cheap' alternatives, the 2024 data will definitely change your perspective. This past year, the group generated 142 billion dollars in consolidated revenue and achieved a net profit of 8.7 billion dollars. By selling 7.3 million vehicles globally , they have solidified their positio