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How to 20x your price without changing a single feature. A can of Coke: * is $1.50 in a convenience store * is $4.00 in a fast food chain * is $12.00 in a fancy restaurant * is $25.00+ in a 5-star hotel The product remains the same. The ingredients are identical. The only thing that shifted was the ecosystem. If you feel undervalued, you might not need more features. You might just need to change the room you're in.