Audio partagée

Customer Relationship Management (CRM) is a strategy and set of technologies used to manage interactions with customers in order to improve satisfaction, increase loyalty, and drive business growth. The chapter outlines three main types of CRM: operational CRM, which supports daily activities such as sales, marketing, and customer service; analytical CRM, which analyzes customer data to gain insights and enable strategies like customer segmentation; and collaborative CRM, which facilitates the s