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Amazon lost four billion dollars in a single year. Wall Street was screaming. Investors were pulling out. Every major newspaper in America had already written Jeff Bezos off as finished, delusional, dangerous. Nobody believed him. Nobody trusted him. And for a moment — even the people inside Amazon…

Amazon lost four billion dollars in a single year. Wall Street was screaming. Investors were pulling out. Every major newspaper in America had already written Jeff Bezos off as finished, delusional, dangerous. Nobody believed him. Nobody trusted him. And for a moment — even the people inside Amazon started to doubt. But Bezos walked into that boardroom, looked his investors dead in the eye, and said something so cold, so calculated, that nobody in that room ever questioned him again. And if you