your business equipment or any other assets that you may own. Does that make sense?
OR
I want my rates to be affordable for you, for very selfish reasons. Because I want to retain you over the long-term. And the only way you would come back to me again and again is if I do right by you, give you the cheapest rates possible so that you ask me for more money in the next couple of months. And not only that, I want the people that you rub shoulders with to be my future clients. Do you get that..