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5. Get Them to Like You EMINEM’S RULES OF DECORUM The agreeable side of ethos He who is unable to live in society, or who has no need because he is sufficient for himself, must be either a beast or a god. —ARISTOTLE Argument Tool DECORUM: Your audiences find you agreeable if you meet their expectations. n agreeable ethos matches the audience’s expectations for a leader’s tone, appearance, and manners. The ancient Romans coined a word to describe this kind of character-based agreeability: decorum