Pāhonoa te oro

Both approaches to starting a business have profits and challenges. On one hand, copying an existing idea and choosing to offer the same service as a competitor can be less risky, since the market is already proven. Entrepreneurs who follow similar strategies can still succeed by refining what already exists. On the other hand, building something original and developing everything from the beginning can be very rewarding and lead to great success. A truly innovative idea can bring large benefits