Pāhonoa te oro

Today we are entering one of the most sensitive and most misunderstood topics in startups — ownership. When an agri-startup begins, everything feels simple. There are only a few people involved — the founder, maybe a co-founder, and a small early team. Because of that simplicity, many founders mak…

Today we are entering one of the most sensitive and most misunderstood topics in startups — ownership. When an agri-startup begins, everything feels simple. There are only a few people involved — the founder, maybe a co-founder, and a small early team. Because of that simplicity, many founders make decisions about equity, ESOPs, and ownership very casually. But the truth is, these early decisions can shape the future of the company for the next 10–20 years. In agriculture startups, this issue