The results didn’t just meet expectations they redefined platform benchmarks.
The campaign delivered over 10 million total impressions,
including 6.08 million in-app,
reaching 2.1 million unique users
and generating over 151,000 clicks.
With an overall CTR of 2.49% more than 3 times higher than Grab’s benchmark.
The Branded Vehicle Icon became the standout innovation driving over 141,000 clicks alone,
with a 5.78% CTR, peaking at 6.42% 19 times higher than standard formats.
Beyond digital, GrabB