Umsindo ohlukanisiwe

They banned millions of users overnight, and somehow made more money. People woke up locked out, access gone, accounts blocked. It felt like a disaster, like the company had just destroyed itself. But instead of leaving, users came back and paid. The outrage turned into profit, and the risk became a strategy. Because when something people rely on disappears, they don’t walk away… they do whatever it takes to get it back. That company was Netflix.