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v1.04 @robfitz August, 2013 The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you by Rob Fitzpatrick a foundercentric.com book OceanofPDF.com Contents Introduction ? The Mom Test ? Avoiding bad data ? Asking important questions ? Keeping it casual ? Commitment and advancement ? Finding conversations ? Choosing your customers ? Running the process