Gemeinsames Audio

What if I told you one small shoe business turned into one of the biggest sports brands in the world? It all started in Germany when Adolf Dassler began making sports shoes in his mother’s laundry room. His goal was simple—create shoes that help athletes perform better. But everything changed after…

What if I told you one small shoe business turned into one of the biggest sports brands in the world? It all started in Germany when Adolf Dassler began making sports shoes in his mother’s laundry room. His goal was simple—create shoes that help athletes perform better. But everything changed after a conflict with his brother Rudolf Dassler, who later founded Puma. Despite the rivalry, Adidas kept innovating and sponsoring top athletes around the world. Today, the famous three stripes are recogn