Umsindo ohlukanisiwe

In addition, social media exploits the human psychology and the reward system. Prominently, social media use infinite scroll and autoplay features that keep users engaged for extended periods. Social media platforms are designed to keep you moving without stopping, thanks to features like infinite scroll that remove natural stopping points. These turn a “quick check” into long sessions of scrolling. This is because that once you watched a short video, you miss the engagement and pleasure associa