Answer: Vivziepop is an independent creator and therefore likely does not possess formal media training. She falls into pitfalls that most PR advisors of businesses would discourage which is replying to negative feedback and criticisms about her work. So when trends kick off such as "X if written by Vivzie" (which is an exaggerated ver. of the criticism that she uses swearing as substitute for humor too much), she engages with the posts. This creates a negative feedback loop where less than well